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chief executive has announced that will begin testing non-fungible tokens (NFTs) on the social network this week.
An NFT is a unique digital token encrypted with an artist's signature, which verifies its ownership and authenticity and is to the piece.
Most NFTs include some kind of digital artwork, such as photos, videos, GIFs or music - although, theoretically, anything digital could be turned into a NFT.
'This week we're starting to test digital collectibles on Instagram so creators and collectors can display their NFTs on their profile,' Zuckerberg said in an update on his profile.
'Similar functionality is coming to Facebook soon, libr.ecco.fm along with augmented reality NFTs on Instagram Stories via Spark AR so you can place digital art into physical spaces.'
NFT details are displayed on Instagram in a similar way to tagged profiles and products, and are named 'digital collectibles'.
Clicking on the tag will display details like the name of the creator and owner
Mark Zuckerberg has announced that Instagram will begin testing non-fungible tokens (NFTs), get more Info with similar functionality is coming to Facebook soon
<div class="art-ins mol-factbox floatRHS sciencetech" data-version="2" id="mol-79c557e0-cfb1-11ec-b237-a761e9b0f1dd" website Zuckerberg says Instagram will start testing NFTs this week